Putting a physical object in the mail and putting it literally in the hands of your customers can have a powerful effect that is more memorable than an email or Facebook ad. Join that carefully crafted direct mail piece with a customized mailing list tailored by AVS Leads, and you have a very powerful marketing combination. A combination designed to deliver a valuable ROI. With a clear, trackable offer or call to action will enable you to measure the number of new customers or sales that result from each direct mail campaign. A survey from the research firmTarget Marketing, found that direct mail was the marketing method that delivered the highest ROI for B2C companies in customer acquisition and scored highest in customer contact and customer retention.
Direct mail is still very much alive and continues to be a surprisingly effective way to reach your customers. At AVS Leads we understand your customers are getting harder to reach with email and social media. With so many distractions online, customers of your products and services are beginning to tune out a lot of online marketing pitches. We can help you reach your most qualified prospects.
Direct Mail is easier to target than paid search ads.
Get your message to your target audience by using the expertise of the team at AVS Leads to build you the mostaccurate list. The Direct Marketing Association posted a study that shows the response rate for direct mail to an existing customer is more than 300% greater, compared to an email.
The U.S. Small Business Administration (SBA) reports that direct mail more relevant than ever. In fact, according to a recent study referenced by the SBA,nearly two-thirds of all consumers reported they had purchased something as a result of direct mail in the past year. Among 18-34 year olds who are inundated by spam emails, text messages and banner ads, the SBA suggests that direct mail offers a sense of old-school charm that stands out from the rest of the noise. Moreover, the Direct Marketing Association (DMA) reports that almost 80 percent of consumers will “…act on direct mail immediately, compared to only 45 percent who say they deal with email straightaway.”
Customers still like having mail that they can hold in their hands, which is why receiving direct mail about upcoming products and services is still an effective means of getting the word out. Contact one of our mailing list specialists at AVS Leads today to discuss how to we can assist you in your overall communications strategy. You can reach our team members at contact@AVSleads.com.