What can direct mail marketing offer that online marketing cannot?

By May 29, 2020 Blogs No Comments

What can direct mail marketing offer that online marketing cannot? Online marketing is great, but its offline alternative has been proven to drive better results and Millennials love to get mail with their name on it.

WHY DIRECT MAIL IS CRUCIAL. The objective is to increase your business and maximize ROI for your clients.

1. It’s Easier for Customers

The success of any marketing campaign—whether it be online or offline—depends on how it resonates with your ideal audience. If they’re finding it tough to understand or become confused at any point, it’s unlikely to meet your objectives. One reason direct mail marketing is more effective is because it’s easier to understand than emails.

2. Direct Mail is More Memorable

It’s been found that millennials will spend more time with physical ads and will have a stronger emotional response, leading to better memory of the ads.

3. It has a Better Response Rate

Direct mail has a better response rate than email marketing, with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online.

That means that in a campaign delivered to 1,000 people, 43 more people will interact with your direct mail than your emails. You’re missing out if you push your entire marketing budget into email—especially when direct mail can be more cost-effective based on ROI.

We want companies to stay in business and keep our economy healthy.

AVS Leads is a full-service data provider. Increase your business with your current customers. You already have the customers and the design talent, so you don’t need to increase your overhead. Let us do the work and show you how easy it is.

You have the clients, the knowhow, and designers all at your finger tip’s, and if you don’t, we can assist with that too.

Call (714) 617-4589 or email info@avsleads.com, let us get started.

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