Target the right audience. Define the right geography. Prepare the data correctly.

Resident (saturation) data covers deliverable addresses in an area, usually mailed to “Resident” or “Current Occupant”. It is the right choice when you want every household in a neighborhood.

Consumer data is named: it identifies individuals or households and lets you select by characteristics such as age, income, homeownership, children or proximity to an address.

Business data identifies companies, nonprofits and, where available, contacts inside them, selected by industry, size, location and title.

Specialty data covers audiences that don't fit a standard menu. If you can describe the person, household, organization or business you want to reach, we research what is available and recommend selections.

Yes. That conversation is where most projects start. Tell us what you sell, who buys it today, where you operate and what the campaign needs to accomplish. We will recommend selections, explain the trade-offs between a broader and a tighter audience, and, if you have a customer file, run a penetration analysis to see where your current customers are concentrated.

Prospect data is licensed, not sold outright. Most files are licensed for a defined use, such as a single mailing or unlimited use for a set period. Terms vary by file and we confirm them before you order.

Your own customer data stays yours. Cleaning or enhancing it does not change who owns it, although appended fields may carry their own usage terms.

It depends on the work involved. A straightforward selection moves faster than a project that combines custom mapping, several sources and data processing. Tell us your mail or launch date when you request a count and we will confirm a realistic schedule before you order.

Yes. A large part of our work is with agencies, printers, mail houses and publishers who order data for the clients they serve. We can deliver to you or directly to your production partner, and we keep the project conversation with you.

Licensing data does not by itself give you permission to call, text or email anyone. Telemarketing is governed by laws and rules such as the Telephone Consumer Protection Act, the FTC Telemarketing Sales Rule and the National Do Not Call Registry, as well as state laws. Commercial email is governed by the CAN-SPAM Act and state laws.

We can explain how a file was prepared and screened, but we do not provide legal advice. Your counsel should confirm how these rules apply to your campaign.